Exhibitor Webshop ZPE

// MARKETING KNOW-HOW FOR YOUR TRADE FAIR SUCCESS

Make the most of your trade fair appearance - with our marketing service you will reach your goal even more successfully! Don't give away valuable leads and strengthen your image and market position in the long term. Benefit from practical insights, tools and in-depth know-how that will help you optimise your trade fair participation effectively - before, during and after the event.  

Full stands, happy employees and quality leads - no problem with professional visitor marketing!

With just a few simple measures, you can ensure increased attention among your visitors. With the right marketing strategy, you can achieve your trade fair goals effectively and in the long term. Get the most out of your trade fair appearance now! 

Exhibitors and their success stories - Become a marketing professional yourself!

A trade fair is not an event that can be organised on the side. Successful participation in a trade fair is based on well thought-out planning, which does not begin with the design of your trade fair presentation on site. A decisive factor for success is therefore the early promotion of your presence.

Here are a few tips in advance:

// Start advertising the trade fair early, making use of any owned media channels.
// Integrate sales: Personal communication & support 
// Well thought-out, multi-stage invitation management: Save the Date, Invitation & Tickets, Reminder
// Important: Observe time frame, regulate internal organisation, define recipients
// Use admission ticket vouchers & advertising material
// Convey message, benefits, date & location of the fair, integrate signposts to the stand
// Highlight products, services & special features of the event
// Make the stand attractive and interactive (infotainment offer)